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About

Large confectionary company, a global leader in multiple categories, including impulse chocolate and chewing gums.

Region

Central Asia

Challenge

Large multinational confectionary company lacked instant in-store visibility for the field team in number of emerging markets with high presence of Traditional Trade stores. The key challenges included:
  • Lack of real-time KPIs for the field reducing the transparency of result while the field agent is still in the store.
  • High operational costs tied to waiting time in cloud image recognition even if Internet is available.
  • Limited opportunity to improve while in the store with complex Perfect Store KPIs for product availability and pricing.

Solution

SmartLook's On-Device Image Recognition with instant KPI calculations and assistance with next-best-action.
To overcome these challenges, the Global confectionary manufacturer partnered with SmartLook to introduce state-of-the art SmartLook engine into existing Sales Force Automation system.


Key Capabilities:
  • On-Device Image Recognition: Recognition run directly on mobile devices, enabling offline audits even in remote areas without Internet coverage.
  • High-Speed Performance: Photos are recognized and KPIs calculated within seconds even on low-to-mid level mobile devices.
  • Instant KPI calculations: Picture of Success for every field agent is calculated instantly, reducing the wait time and providing full transparency to the agent’s performance on the ground.
  • Next-Best-Actions: Based on photo “before” merchandising the system provides the insights in what needs to be corrected to achieve KPIs. Photo “after” the correction provides final KPIs for the visit.
  • Actionable Shelf Analytics:
    • SKU-level availability audits;
    • planogram compliance;
    • pricing in diverse traditional trade stores;
    • promo compliance;

Technical Advantages:
  • Seamless integration with existing SFA and internal reporting platforms.
  • Optimized for performance on both high-end and older Android and iOS devices.
  • Built with a scalable back-end and AI architecture designed for multicounty rollout and real-time data sync.

Results

Business Impact
  • 25% more stores,, visited withing a day.
  • Decrease of 80% for audit time to results.
  • Picture of success rate increase.
  • Full instant performance transparency for the field team.
  • Roll-out in more than 10 countries.

Performance & Accuracy
  • 98% image recognition accuracy, exceeding industry benchmarks.
  • Full offline functionality, supporting remote and bandwidth-limited regions.
  • Average recognition and KPI calculation time 4 seconds.


Conclusion:

Global confectionary manufacturer’s partnership with SmartLook represents a new era in Image Recognition and borderless retail execution. SmarLook not only automates and optimizes shelf audits but also helps field team grow the confectionary business with traditional trade – helping while agents are in store.

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