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About

.Large Dairy and Baby Food manufacturer, a local leader in the categories with long history and strong brands in the local market.

Region

EMEA

Categories

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Challenge

Large Dairy and Baby Food manufacturer with over 3000 associates employed in the field force, faced reporting and integration limitations with its IR provider at the time. The main challenges were:
  • Lack of ability to calculate complex Picture of Success in real-time for the field team
  • Complex integration between SFA and Image Recognition provider not allowing instant and easy IR data synchronization
  • Challenges with technical support and custom system development leading to dissatisfaction of the field team and long lead time to new features required by the business.

These issues restricted the Manufacturer ability to develop the business and face fast-paced market realities.

Solution

SmartLook's On-Device Image Recognition with instant KPI calculations and instant next-best-action for field force.
To overcome these challenges, the leading Dairy and Baby food manufacturer choose SmartLook to be an IR provider.

Key Capabilities:
  • Easy-to-integrate IR engine that required low effort from SFA side and almost no maintenance and technical support.
  • On-Device Image Recognition: Recognition without the internet with data provided directly to SFA allowed instant PICOS calculations
  • Call-to-Actions: Based on photo “before” merchandising the system provides the initial planogram compliance score, advising the field rep on clear actions to be done to achieve maximum possible results. Photo “after” corrections provides final KPIs for the visit.
  • Wide competitors analytics covering more than 600 competitors SKU in 9 categories.
  • Displays and branded coolers verification.

Results

The rollouts of SmartLook On-Device Image Recognition have delivered significant outcomes:

Business Impact
  • Instant and seamless PICOS KPI calculation.
  • Further reducing manual questionnaire input by 50%.
  • Less time for training and onboarding of filed associates due to Call-2-Action usage.
  • Full instant performance transparency for the field team.
  • Deep competitive analysis.

Performance & Accuracy
  • 97%+ image recognition accuracy for own products and displays/coolers.
  • 95%+ image recognition accuracy across recognized competitors SKUs.
  • Full offline functionality, supporting instant PICOS calculations and Next-best-action even in remote and bandwidth-limited regions.
  • 93% of PICOS KPIs calculated from Image Recognition results.
  • Zero challenges with technical support of the IR+SFA integration.
  • Timings of custom development shortened from month to weeks.


Conclusion:

Large Local Dairy and Baby food manufacturer’s partnership with SmartLook demonstrates how easy-to-integrate on-device IR solution helps thousands of field employees to focus on perfecting Retail Execution and to win on the market, contributing to double-digit revenue growth over number of years.

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